A website redesign is a business investment that can impact your business in a positive way, but it can also take a significant amount of time. Why make the investment? A vital web presence is crucial for maintaining leads, conversions, and making sales. So, what makes a website redesign a worthwhile investment? Here are a few things to consider:

Visual Appeal

If your site has an outdated look, potential customers are likely to abandon it for a competitor’s site. Look at your competitors’ sites through the eyes of your customers to help you determine what works and what doesn’t. An updated website sends a message – your company is healthy and ready for new customers. Using an up-to-date design and presenting information in a visually appealing way will make a lasting impression and help you stand out from your competitors.

New Product or Service

Have you recently introduced a new product or service? Sometimes a new product or service doesn’t fit into your site’s current design. Website redesign gives you an opportunity to reprioritize the focus of your site. A redesign also allows you to make sure that your website communicates the same message as your product and marketing.

Outdated Performance

Change happens quickly and before you know it, the tech behind your website can become outdated. Redesigning your website can reduce bounce rates, improve load speeds, and increase accessibility for potential customers. This, in turn, leads to higher conversion rates and a boost to your ranking in search engines.


Because more Google searches are being completed using mobile devices, having a mobile-friendly site is a top priority. Mobile searches lead to a higher number of purchases and storefront visits, and updates to Google’s algorithms require mobile-friendly sites. If your website is outdated, an easy transition to mobile may not be supported. Your website has about 4 seconds to make a lasting impression, so ensuring that your web presence is fully optimized for mobile use is critical for staying relevant.

Website Redesign can go a long way in expanding your business, but make sure to allocate the appropriate resources to achieve the necessary results. Have you have completed a redesign of your site? What benefits or results have you experienced?