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3 Free Ways to Optimize your Small Business Twitter Profile

Many small businesses struggle with creating a robust Twitter profile as they have limited staff capacity and small budgets. With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, finding ways to optimize your Twitter presence can lead to future profits. Here are

3 Free Ways to Optimize your Small Business Twitter Profile2019-12-18T12:24:24+00:00

Facebook News Feed Changes and What It Means for Your Business

Facebook announced last week that there will be changes to news feed algorithms. This update will essentially balance content and showcase friend updates on personal news feeds over business posts. According to a recent post from WSJ blog: “Facebook said it made three changes: It relaxed a rule preventing users from seeing multiple posts from

Facebook News Feed Changes and What It Means for Your Business2019-12-18T12:25:05+00:00

Digital Advertising Trends for Your Business

Google may be the leader within the digital advertising space, but a recent Comscore study reveals that marketers may want to explore allocating budgets to some additional platforms. Among these digital platforms, Yahoo ranked second, followed by Facebook, AOL, Amazon, and Microsoft. These sites see an excess of 150 million unique visitors each. Another key

Digital Advertising Trends for Your Business2019-12-18T12:26:51+00:00

5 Ways to Kick-Start your Company’s Online Marketing Efforts

Today’s small businesses are looking for ways to bolster their online efforts. Here are five ways to kick-start your company’s online marketing efforts: 1. Boost your brand on the right social media channels It’s easy to get lost in the mix with social media. One of the top questions that many organizations ask: What

5 Ways to Kick-Start your Company’s Online Marketing Efforts2019-12-18T12:28:36+00:00

5 Tips to Use Social Media for Business Events

Social curation of live events can be a great way to increase your company’s online presence, bolster engagement and build your social network. We recently covered a local school talent event called “Thunderstruck” and thought it would be useful to share a few best practices for social promotion and live tweeting: 1. Create a unique

5 Tips to Use Social Media for Business Events2019-12-18T12:29:24+00:00

How to Stay Ahead of the Digital Curve: 8 Social Media Marketing Resources

Gone are the days when you spend your time in the workplace making calls from your Rolodex or getting the latest news at the water cooler. Sure, both still exist but as a marketing firm , we know that it is imperative to stay in the know. How do you stay ahead of the digital

How to Stay Ahead of the Digital Curve: 8 Social Media Marketing Resources2019-12-18T13:19:12+00:00