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3 Free Ways to Optimize your Small Business Twitter Profile

Many small businesses struggle with creating a robust Twitter profile as they have limited staff capacity and small budgets. With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, finding ways to optimize your Twitter presence can lead to future profits. Here are

3 Free Ways to Optimize your Small Business Twitter Profile2019-12-18T12:24:24+00:00

Digital Advertising Trends for Your Business

Google may be the leader within the digital advertising space, but a recent Comscore study reveals that marketers may want to explore allocating budgets to some additional platforms. Among these digital platforms, Yahoo ranked second, followed by Facebook, AOL, Amazon, and Microsoft. These sites see an excess of 150 million unique visitors each. Another key

Digital Advertising Trends for Your Business2019-12-18T12:26:51+00:00

5 Tips to Use Social Media for Business Events

Social curation of live events can be a great way to increase your company’s online presence, bolster engagement and build your social network. We recently covered a local school talent event called “Thunderstruck” and thought it would be useful to share a few best practices for social promotion and live tweeting: 1. Create a unique

5 Tips to Use Social Media for Business Events2019-12-18T12:29:24+00:00

Three Tips on Font Licensing for your Business

With over 60 million fonts activated across the globe daily, it is easy for your business to lose track of where the fonts originated and if the license is still up to date. In a recent study, 80% of those surveyed do not read the license agreement. This is a common occurrence, but your business

Three Tips on Font Licensing for your Business2019-12-18T12:30:04+00:00

5 Great Places to Discover Content to Share

Every week we strive to gather timely and insightful content to share with our readers. Sounds simple enough, but finding those rare gems of great content is actually one of the more time consuming jobs of a social media manager. According to the Content Marketing Institute, 70% of B2B and B2C brands have increased the

5 Great Places to Discover Content to Share2019-12-18T12:33:52+00:00

How to Select the Right Social Channels for Your Company

Is your business on the right social channels? It’s easy to get lost in the mix with social media. One of the top questions we hear from our clients: What social media channels should we be using to promote our brand and engage customers? Many organizations make the mistake of being on every social platform

How to Select the Right Social Channels for Your Company2019-12-18T12:35:25+00:00

Mobile Marketing: What it Means to Your Organization and Your Bottom Line

The average American spends about two hours a day on mobile devices and over half of the U.S. population (58% according to Pew)  owns a smart phone. This insight reveals how the mobile landscape continues to grow and evolve. It can no longer be an afterthought in your business marketing and overall strategy.  Mobile marketing

Mobile Marketing: What it Means to Your Organization and Your Bottom Line2019-12-18T13:23:43+00:00