Targeted Online Marketing for Association Membership Drive
Association for Healthcare Philanthropy (AHP) is the international professional organization for the healthcare philanthropy industry.
CBDx has been the preferred design partner for AHP for over 10 years. When it came time to think about their membership marketing strategy, AHP looked to CBDx.
In CBDx‘s discovery and research phase, CBDx saw several roadblocks on the organization website, but like many associations, the membership department does not control the website. CBDx suggested a marketing strategy that would direct traffic to audience specific landing pages. The strategy featured calling scripts, mailers, a social media calendar, landing pages, updated membership marketing materials, and welcome materials.