Personalized Landing Pages Effectively Recruits New Members
A personalized campaign works better than a general one. The National Club Association knew that and wanted a hyper-personalized membership campaign. Using member data and a targeted list of prospects, we created segmented PURL campaigns inviting prospects to become members. Each prospect saw a customized landing page featuring their name with messaging tailored to their needs—an attention-grabbing technique. And an effective one too. And an effective one too. The campaign brought in 10 new members to the association in the first month.