Home for the Holiday Campaign
Mobile Hope is a Loudoun County non-profit that supports children and young adults who are precariously housed, homeless, or at risk, living in Loudoun County.
Mobile Hope was looking for the tools to put together its holiday donation campaign, that would feature a young ambassador and success. CBDx recommended a minimal approach to the mailed appeal, as to make it appear like the appeal was coming directly from the young ambassador. On the web, we recommended a campaign specific landing page, so that donors could be sent directly to the ambassador’s story and appeal. The campaign also featured email and social media elements. The campaign raised approximately $48,000, a rise from previous years.