LED Source DC Marketing Materials

LED Source DC

LED Source DC is a local branch of a national franchise that develops, sells, and installs LED lighting solutions for commercial real estate applications.

LED Source DC approached CBD^x as a new business in the DC area that was looking for  local marketing strategy and implementation. The challenge they presented was that, as a franchise, LED Source DC’s marketing is limited by the guidelines of the franchise branding guide and tool kit.

CBD^x worked with LED Source DC and its franchise system to create a compromise that would allow LED Source DC to target and drive traffic locally rather than nationally.

CBD^x developed two landing pages and a brochure. Throughout the year, we drove traffic to the landing pages via promoted blogs and Google AdWords campaigns.