Project Description

AHP Madison Institute Logo

Association for Healthcare Philanthropy (AHP)

Association for Healthcare Philanthropy (AHP) is the international professional organization for the healthcare philanthropy industry.

AHP’s Madison Institute is the most attended event by members and non-members. It’s popularity and notoriety within the community warranted its own sub-brand and visual identity.

The Madison Institute is an education event in partnership with and at University of Wisconsin School of Business. The primary image was inspired the University’s famous terrace chairs, and we also selected typography that would be complimentary to AHP’s brand typography.