Did you know that the first blog was created 21 years ago?
Fast forward two decades later and “blogging” has now become a familiar social marketing channel. According to a recent social media impact study, 47% of U.S. associations utilize blogs.
There are many advantages to starting a blog for your association. Here are a few ways a blog can give your association a voice:
Share Your Expertise
A blog provides a venue for your association to be a thought leader in the space you serve. Blogs also provide an arena to share original content.
Engage Your Community
80% of active internet users visit social networks and blogs (Source: AllTwitter). Connecting with your target audience is crucial to the growth of your organization, and a blog can be an effective and cost-efficient way to achieve positive interactions with your online community.
Tell Your Story
Associations are leveraging blogs to connect with their members and tell their story. Blogs are a perfect venue to capture the voice of an organization and share news, relevant studies and opinions on the topics your organization cares about.
Need some inspiration? Here are a few must read blogs for associations and nonprofits:
Does your association blog? How are you using your blog to further your mission and tell your story? Let us know in the comments.