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Did you know that the first blog was created 21 years ago?

Fast forward two decades later and “blogging” has now become a familiar social marketing channel. According to a recent social media impact study, 47% of U.S. associations utilize blogs.

There are many advantages to starting a blog for your association. Here are a few ways a blog can give your association a voice:

Share Your Expertise

A blog provides a venue for your association to be a thought leader in the space you serve. Blogs also provide an arena to share original content.

Engage Your Community

80% of active internet users visit social networks and blogs (Source: AllTwitter). Connecting with your target audience is crucial to the growth of your organization, and a blog can be an effective and cost-efficient way to achieve positive interactions with your online community.

Tell Your Story

Associations are leveraging blogs to connect with their members and tell their story. Blogs are a perfect venue to capture the voice of an organization and share news, relevant studies and opinions on the topics your organization cares about.

Need some inspiration? Here are a few must read blogs for associations and nonprofits:

Associations Now

Wild Apricot

Beth Kanter

National Council of NonProfits Blog

Does your association blog? How are you using your blog to further your mission and tell your story? Let us know in the comments.