Frequently Asked Questions

We know you’ll have some questions, and here some answers. Have more? Contact Us and let’s talk about it.

We can work with you to broker the domain or to develop memorable and creative site name options. The availability of new extensions has opened up new possibilities.

No. They don’t technically have to match, but, depending on how different they are, it can impact user trust.

The term sitemap can mean two different things. One meaning is the content outline developed at the start of a website project that outlines the navigation and content hierarchy. The second meaning is the actual web file we create to help Google and search engines index your site. 

A web crawler (aka spider or spiderbot) is a bot, or program, that’s been developed to constantly browse the internet. There are many different types of web crawlers developed to do different things. Typically, when a web developer is talking about a web crawler, we are referring to the ones employed by search engines. The bots used by search engines are indexing your site and its content to populate search results.

To help the bot, we create a file telling the bot what to look at and what not to look at. Private pages or those requiring a user to log in can be protected in this way.

Not technically. But a request to have the site indexed will help it appear sooner in search results rather than later. After a major update or redesign, a request can be sent to recrawl the site, or to have older, obsolete pages removed. These actions are not required – even if you don’t make a request, your site would be crawled and recrawled by the bot.

CMS stands for content management system. This is the backbone of most modern websites with a need for content to be maintained by a non-web developer. It’s partly a website builder and partly a content editor and publishing software. There are many different CMS available, like WordPress, and sometimes they are called website builders or templates. A website builder is typically a CMS that employs templates and drag-n-drop interface to reduce or eliminate the need for a web developer.

SSL stands for Secure Sockets Layer. When used with a website, an SSL certificate is installed. This certificate creates an encryption layer between your website hosting server (the location where the files that make up your website live) and a user’s browser.

Yes, we will teach you to make basic updates, like changing copy or adding new items for eCommerce. However, we can’t teach you to be a designer or web developer. We recommend a professional be used to develop new pages, new looks, or to add new features.

Yes, we know most clients are focused on their core objectives, so we offer a maintenance contract that keeps your site up-to-date and secure. Our maintenance contract covers: 

  • Website, domain, and email hosting
  • Monthly hosting server PHP software updates
  • Monthly updates to site’s CMS, theme, and plugins
  • Monthly speed test and quarterly speed optimizations
  • Monthly scan and removal of dead links
  • Daily, weekly, and monthly website backups
  • Website firewall
  • Malware scanning & cleanup
  • Website hack scanning & cleanup
  • Monthly content updates

SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is the process of optimizing your site for the best search results against your desired keywords.

Organic SEO deals with organic search results, organic search results are those results that are unpaid (the ones that appear below the lists of ads and local results). So Organic SEO is about optimizing a site to get the highest unpaid placement possible in searches against your keywords. CBDx specializes in this.

Local SEO deals with local search results. For instance, someone might search tacos. Google wants to find tacos closest to you, but since the search was tacos, it’s going to pull the best results for that keyword – a set of paid and organic results against tacos. A local search would look like “tacos near me” or “tacos Washington DC.” These indicate an intent so the results will look different. Local SEO is about optimizing a site to get the highest unpaid placement possible in searches against your more local keywords, i.e., tacos Washington DC. CBDx specializes in this.

Paid SEO deals with paid search or search engine ads or Pay Per Click Campaigns (PPC). In online advertising, a company is bidding for keywords and then paying that bid when users click on the ad. Paid SEO is about optimizing a site or usually a single ad page to get the lowest cost possible for a click on the bidded keyword.

UI stands for User Interface, and UX stands for User Experience. You’ll often these used these interchangeably when describing a web designer, but a UI/UX designer may also specialize in software, game and/or app user interface design.