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How to use the year’s biggest shopping days in your marketing plan even if you’re not in retail

Thanksgiving is when America loosens its belt for dinner - and its wallet for shopping. Your organization can take advantage of the season's biggest shopping days, even if you're not a retailer. Last year, Thanksgiving Day brought in $3.7 billion in online sales, and Black Friday, $6.2 billion, while brick-and-mortar traffic fell. That indicates an

How to use the year’s biggest shopping days in your marketing plan even if you’re not in retail2020-01-24T11:58:01+00:00

4 Ways Use Social Media on – Giving Tuesday

Entering its fifth year, GivingTuesday is a global day of giving fueled by the power of social media and collaboration. The movement estimates a 470% increase in online donations since its inception. Here are a few ways to leverage social media for your association and engage both new and old donors. 1. Tell Your Story

4 Ways Use Social Media on – Giving Tuesday2019-12-18T11:45:37+00:00

4 Ways to Engage and Retain Donors

According to the Case Foundation, 74 percent of nonprofits use social media as a means to share events and broadcast what they are about instead of engaging their donors. The Urban Institute found that prospecting for new donors is generally costlier than maintaining connections with existing ones. Here are a few best practices for donor

4 Ways to Engage and Retain Donors2019-12-18T12:15:44+00:00

5 Free Marketing Tools for Your Nonprofit

The average person, world-wide, has five social media accounts and spends nearly two hours a day browsing these networks, according to a recent study. As every savvy nonprofit can attest, digital outreach can be costly. Here are some FREE communication tools that can further your nonprofit’s mission without breaking the bank. Windows 10 Upgrade your

5 Free Marketing Tools for Your Nonprofit2019-12-18T12:17:51+00:00