How to use the year’s biggest shopping days in your marketing plan even if you’re not in retail
Thanksgiving is when America loosens its belt for dinner - and its wallet for shopping. Your organization can take advantage of the season's biggest shopping days, even if you're not a retailer. Last year, Thanksgiving Day brought in $3.7 billion in online sales, and Black Friday, $6.2 billion, while brick-and-mortar traffic fell. That indicates an