Thanksgiving is when America loosens its belt for dinner - and its wallet for shopping. Your organization can take advantage of the season's biggest shopping days, even if you're not a retailer. Last year, Thanksgiving Day brought in $3.7 billion in online sales, and Black Friday, $6.2 billion, while brick-and-mortar traffic fell. That indicates an
Regardless of your goals, there are a few tips you'll need before you jump into the holiday marketing frenzy: Prep your website: Make sure your website is ready for prime time with an intuitive user interface and a seamless checkout or donation experience with multiple payment methods. Check your site's mobile functionality. Mobile functionality is
It’s a candidate-driven, job hunter’s market which makes recruiting top talent more challenging and competitive than ever. Bold, fresh, innovative ideas are necessary to make your organization stand out to potential candidates. Here are some best recruitment practices to help you think more like a marketer and help you be more effective in your recruitment
In 2013-2014, CBDx went through the rebranding process. As a group of creatives, we'll surprise you when we tell you that our rebranding started on the desk of our Market Research Analyst. Here are some tips from that /about/process. 1. Reflect on Who You Are In 2013, we began questioning: Do our clients know what
Today, there are currently 28,443,856 small businesses in the US. With this competitive business landscape, your brand needs to stand out. Whether you are re-branding or just starting your company, your brand makes an impression on your customers and employees. Here are some tips to create a strong foundation for your brand. 1. Define Your
Google may be the leader within the digital advertising space, but a recent Comscore study reveals that marketers may want to explore allocating budgets to some additional platforms. Among these digital platforms, Yahoo ranked second, followed by Facebook, AOL, Amazon, and Microsoft. These sites see an excess of 150 million unique visitors each. Another key
Today’s small businesses are looking for ways to bolster their online efforts. Here are five ways to kick-start your company’s online marketing efforts: 1. Boost your brand on the right social media channels It’s easy to get lost in the mix with social media. One of the top questions that many organizations ask: What
Brand Awareness… It’s a buzz word we hear nearly every day. The American Marketing Association (AMA) defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Here are a few ways to boost your brand in today’s competitive
#Business #Marketing/BrandingAt CBDx we walk the talk. It is part of our company DNA. Video marketing was at the top of our 2015 digital strategy. As 100 hours of video are uploaded to YouTube every minute, we wanted to make sure we had our own channel where we could share timely videos with our readers.
Is it possible to incorporate big data without losing creativity? At CBDx we thrive on the numbers and analytics, but we know that great marketing is a mix of strategy and art. Creativity – it’s that intangible characteristic that organizations strive to cultivate. The divide between creativity and big data is something most companies face.