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Is Responsive Design Right for Your Website? Google thinks so.

Jump into the web page realm, and you quickly find that a simple page isn’t, in fact, so simple. And what worked 10 years ago – or even last year – might not stand up to the test of time. That’s especially true for mobile sites, web pages that are viewed on mobile devices. We’ve

Is Responsive Design Right for Your Website? Google thinks so.2020-03-12T17:43:26+00:00

Who wants to hack a small business’s website?! And answers to your other top questions about website cybersecurity

In late January, the FBI released a statement warning U.S. business to remain vigilant. They revealed that the same pro-Iranian hackers trying to deface government websites had also made threats against private-sector partners. Even if your business isn’t connected to government or even remotely international, website cybersecurity should be at the top of things that

Who wants to hack a small business’s website?! And answers to your other top questions about website cybersecurity2020-03-05T08:22:38+00:00

Can Someone Please Explain Landing Pages and When to Use Them?

Whether you’re just stepping into digital marketing or are an old pro, it never hurts to make sure you’re solid on the basics - like landing pages. A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in

Can Someone Please Explain Landing Pages and When to Use Them?2020-02-07T10:00:54+00:00

How to use the year’s biggest shopping days in your marketing plan even if you’re not in retail

Thanksgiving is when America loosens its belt for dinner - and its wallet for shopping. Your organization can take advantage of the season's biggest shopping days, even if you're not a retailer. Last year, Thanksgiving Day brought in $3.7 billion in online sales, and Black Friday, $6.2 billion, while brick-and-mortar traffic fell. That indicates an

How to use the year’s biggest shopping days in your marketing plan even if you’re not in retail2020-01-24T11:58:01+00:00

Start planning now for Black Friday, Shop Local Saturday, and Cyber Monday

Regardless of your goals, there are a few tips you'll need before you jump into the holiday marketing frenzy: Prep your website: Make sure your website is ready for prime time with an intuitive user interface and a seamless checkout or donation experience with multiple payment methods. Check your site's mobile functionality. Mobile functionality is

Start planning now for Black Friday, Shop Local Saturday, and Cyber Monday2019-12-17T13:52:11+00:00

5 Tips to take on Recruitment Marketing

It’s a candidate-driven, job hunter’s market which makes recruiting top talent more challenging and competitive than ever. Bold, fresh, innovative ideas are necessary to make your organization stand out to potential candidates. Here are some best recruitment practices to help you think more like a marketer and help you be more effective in your recruitment

5 Tips to take on Recruitment Marketing2019-12-18T11:41:22+00:00

3 Automations to Improve your Website

Today’s small business owners cumulatively spend four billion hours on administrative tasks, according to a survey from OfficeMax.  If time is money, then small business owners need all the time they can get. One of the hidden tools in your arsenal is your website. Optimizing your website can increase efficiency and free you up for

3 Automations to Improve your Website2019-12-18T11:43:06+00:00

Small Businesses Social Media Cheat Sheet

It’s easy to get lost in the mix with social media. For some small businesses, the process of social media adoption can be somewhat overwhelming. There are many social networks out there, but your business does not need to be on all of them. Here is a breakdown of the major social networks, including user

Small Businesses Social Media Cheat Sheet2019-12-18T12:13:28+00:00

Online Reputation Tips for Small Businesses

Nearly one in three U.S. consumers are influenced by social media in their purchases, according to a recent study. In the digital age where consumers readily share their experiences with businesses online, protecting your online reputation is vital for small business success. As a small business, your online reputation is the image created of you

Online Reputation Tips for Small Businesses2019-12-18T12:14:19+00:00

Looking into the Rebranding Mirror

In 2013-2014, CBDx went through the rebranding process. As a group of creatives, we'll surprise you when we tell you that our rebranding started on the desk of our Market Research Analyst. Here are some tips from that /about/process. 1. Reflect on Who You Are In 2013, we began questioning: Do our clients know what

Looking into the Rebranding Mirror2019-12-18T12:19:16+00:00