Blog

5 Great Places to Discover Content to Share

Every week we strive to gather timely and insightful content to share with our readers. Sounds simple enough, but finding those rare gems of great content is actually one of the more time consuming jobs of a social media manager. According to the Content Marketing Institute, 70% of B2B and B2C brands have increased the

How to Find Creativity in the Age of Big Data

Is it possible to incorporate big data without losing creativity? At CBDx we thrive on the numbers and analytics, but we know that great marketing is a mix of strategy and art. Creativity – it’s that intangible characteristic that organizations strive to cultivate. The divide between creativity and big data is something most companies face.

Find Your X Factor Sweepstakes

  We are celebrating our new look and 25 year legacy serving the Washington metro area. As a way to say "Thank You" to our clients and social networks, we are running a “Find Your X Factor” Sweepstakes. Head over to our CBDx Facebook Page, “Like us” and enter to win a custom Bobblehead Doll.

How to Select the Right Social Channels for Your Company

Is your business on the right social channels? It’s easy to get lost in the mix with social media. One of the top questions we hear from our clients: What social media channels should we be using to promote our brand and engage customers? Many organizations make the mistake of being on every social platform

How to Stay Ahead of the Digital Curve: 8 Social Media Marketing Resources

Gone are the days when you spend your time in the workplace making calls from your Rolodex or getting the latest news at the water cooler. Sure, both still exist but as a marketing firm , we know that it is imperative to stay in the know. How do you stay ahead of the digital

Mobile Marketing : What it Means to Your Organization and Your Bottom Line

The average American spends about two hours a day on mobile devices and over half of the U.S. population (58% according to Pew)  owns a smart phone. This insight reveals how the mobile landscape continues to grow and evolve. It can no longer be an afterthought in your business marketing and overall strategy.  Mobile marketing

Cultivating Collaboration in the Workplace

Alexander Graham Bell said it best: “Great discoveries and improvements invariably involve the cooperation of many minds!” Cultivating this cooperation within the workplace can create those rare gems of innovation. One of our differentiators at CBDx is that we collaborate with our clients. We always start projects with at least a phone call, if not

Nearly 3 Million Views in Under a Week–Why Digital Video Marketing is a Must

Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text (SocialTimes). Clearly, digital video is an important component to add to the mix in your social media strategy. One great example that still makes me tear up is a “thank-you” campaign that TD Bank ran

3 Tips To Help Measure Social Media ROI For Your Business

It’s no surprise that nearly every company utilizes social media marketing in their overall strategy. And “87% of marketers want to know how to measure their return on investment for social media activities” (source: Social Media Examiner) As many organizations are looking to connect the dots when it comes to measuring social media success, here are

Finding the X factor

The end of summer always makes us a little nostalgic and reflective. Golden sunlight, comfy sweaters, and long waits for pumpkin-spice lattes…This year, we have quite a bit to reflect on. Our new rebrand was the result of some serious navel-gazing this summer. We felt we needed to describe ourselves differently because we had changed