Every week we strive to gather timely and insightful content to share with our readers. Sounds simple enough, but finding those rare gems of great content is actually one of the more time consuming jobs of a social media manager. According to the Content Marketing Institute, 70% of B2B and B2C brands have increased the
Is it possible to incorporate big data without losing creativity? At CBDx we thrive on the numbers and analytics, but we know that great marketing is a mix of strategy and art. Creativity – it’s that intangible characteristic that organizations strive to cultivate. The divide between creativity and big data is something most companies face.
The average American spends about two hours a day on mobile devices and over half of the U.S. population (58% according to Pew) owns a smart phone. This insight reveals how the mobile landscape continues to grow and evolve. It can no longer be an afterthought in your business marketing and overall strategy. Mobile marketing
Alexander Graham Bell said it best: “Great discoveries and improvements invariably involve the cooperation of many minds!” Cultivating this cooperation within the workplace can create those rare gems of innovation. One of our differentiators at CBDx is that we collaborate with our clients. We always start projects with at least a phone call, if not
The end of summer always makes us a little nostalgic and reflective. Golden sunlight, comfy sweaters, and long waits for pumpkin-spice lattes…This year, we have quite a bit to reflect on. Our new rebrand was the result of some serious navel-gazing this summer. We felt we needed to describe ourselves differently because we had changed