3 Free Ways to Optimize your Small Business Twitter Profile

Many small businesses struggle with creating a robust Twitter profile as they have limited staff capacity and small budgets. With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, finding ways to optimize your Twitter presence can lead to future profits. Here are

Facebook News Feed Changes and What It Means for Your Business

Facebook announced last week that there will be changes to news feed algorithms. This update will essentially balance content and showcase friend updates on personal news feeds over business posts. According to a recent post from WSJ blog: “Facebook said it made three changes: It relaxed a rule preventing users from seeing multiple posts from

Is your small business ready for Google’s mobile search updates?

Smartphones account for 75 percent of all mobile phones in the U.S. It’s no surprise that companies who want to stay ahead of the mobile curve need to be prepared for Google’s upcoming “mobile-friendly” algorithms updates, also known as 'Mobilegeddon'. According to a recent Google blog post, Google will be expanding their use of mobile-friendliness

Digital Advertising Trends for Your Business

Google may be the leader within the digital advertising space, but a recent Comscore study reveals that marketers may want to explore allocating budgets to some additional platforms. Among these digital platforms, Yahoo ranked second, followed by Facebook, AOL, Amazon, and Microsoft. These sites see an excess of 150 million unique visitors each. Another key

5 Ways to Kick-Start your Company’s Online Marketing Efforts

Today’s small businesses are looking for ways to bolster their online efforts. Here are five ways to kick-start your company’s online marketing efforts: 1. Boost your brand on the right social media channels It’s easy to get lost in the mix with social media. One of the top questions that many organizations ask: What

5 Tips to Use Social Media for Business Events

Social curation of live events can be a great way to increase your company’s online presence, bolster engagement and build your social network. We recently covered a local school talent event called “Thunderstruck” and thought it would be useful to share a few best practices for social promotion and live tweeting: 1. Create a unique

Three Tips on Font Licensing for your Business

With over 60 million fonts activated across the globe daily, it is easy for your business to lose track of where the fonts originated and if the license is still up to date. In a recent study, 80% of those surveyed do not read the license agreement. This is a common occurrence, but your business

How to Boost Brand Awareness

Brand Awareness… It’s a buzz word we hear nearly every day. The American Marketing Association (AMA) defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Here are a few ways to boost your brand in today’s competitive

3 Ways to Create a User Friendly Website

How a customer interfaces with your website can help your business on many levels. At CBDx, web design is one our passions. When designing user-friendly websites, there are many factors to keep in mind. A key element to a website’s usability is content. When designing a page, make every word count. The average user has

Why Video Marketing is a must for your business

At CBDx we walk the talk. It is part of our company DNA. Video marketing was at the top of our 2015 digital strategy. As 100 hours of video are uploaded to YouTube every minute, we wanted to make sure we had our own channel where we could share timely videos with our readers. We