4 Ways to Engage and Retain Donors

According to the Case Foundation, 74 percent of nonprofits use social media as a means to share events and broadcast what they are about instead of engaging their donors. The Urban Institute found that prospecting for new donors is generally costlier than maintaining connections with existing ones. Here are a few best practices for donor

5 Free Communication Tools for Your Nonprofit

The average person, world-wide, has five social media accounts and spends nearly two hours a day browsing these networks, according to a recent study. As every savvy nonprofit can attest, digital outreach can be costly. Here are some FREE communication tools that can further your nonprofit’s mission without breaking the bank. Windows 10 Upgrade your

How Blogging Can Give Your Association a Voice

Did you know that the first blog was created 21 years ago? Fast forward two decades later and “blogging” has now become a familiar social marketing channel. According to a recent social media impact study, 47% of U.S. associations utilize blogs. There are many advantages to starting a blog for your association. Here are a

Looking into the Rebranding Mirror

In 2013-2014, CBDx went through the rebranding process. As a group of creatives, we'll surprise you when we tell you that our rebranding started on the desk of our Market Research Analyst, Kathy. Here are some tips from that process. 1. Reflect on Who You Are In 2013, we began questioning: Do our clients know

4 Ways to Build a Strong Foundation for Your Brand

Today, there are currently 28,443,856 small businesses in the US. With this competitive business landscape, your brand needs to stand out. Whether you are re-branding or just starting your company, your brand makes an impression on your customers and employees. Here are some tips to create a strong foundation for your brand. 1. Define Your

Why Telling Your Association’s Story is Important

Storytelling dates back to over 27,000 years ago with ancient prehistoric drawings and paintings on cave walls. Our brains are wired for storytelling. According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience. In

CBDx Helps the Virginia Women’s Business Conference with a New Track

As a Virginia Women’s Business Conference sponsor and great believer of women in business and female leadership, CBDx is proud to announce that Jennifer Ferraro Randolph, our Chief Operating Officer, is co-chairing, with Melanie Schmidt of Nova Medical & Urgent Care, a new sub-committee for the conference. This new sub-committee is charged with bringing to

Is Your Brand Broken?

Presented by CBDx, presented through the Reston Chamber of Commerce Date: July 22, 2015 Time: 8:30-10:00am Location: Reston Chamber of Commerce, 1886 Metro Center Drive Suite 230, Reston, VA 20190 Businesses need a distinct brand to thrive. Even if you haven’t put any formal thought or work into it, your business makes an impression on

7 Incredible Social Media Tools That Every Marketer Needs

Time is money and every busy marketer is always on the hunt for the best tools to help optimize their social media strategy and ultimately increase productivity. Here are seven social media tools that every marketer needs: 1. LikeAlyzer LikeAlyzer helps you measure and analyze the potential and effectiveness of your Facebook Pages. This free

The Value of a Happy Customer

By 2020, customer experience will overtake price and product as the key brand differentiator. (Customers 2020 Report). Companies who want to be successful should have customer service as part of their DNA. At CBDx, we strive to not just meet our clients’ needs – but exceed them. Here is our latest video showcasing some of