Cultivating Collaboration in the Workplace

Alexander Graham Bell said it best: “Great discoveries and improvements invariably involve the cooperation of many minds!” Cultivating this cooperation within the workplace can create those rare gems of innovation.

One of our differentiators at CBDx is that we collaborate with our clients. We always start projects with at least a phone call, if not a face to face meeting. We might know marketing, but our client’s know their business. We think that the best success happens when those two sources of knowledge meet.

Collaboration is not only important to our clients but also to our employees. They thrive in an open, innovative and supportive environment. But how is this environment fostered? Many workplaces utilize “brainstorming,” a concept founded by Alex Osbourne to…

Nearly 3 Million Views in Under a Week- Why Digital Video Marketing is a Must

Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text (SocialTimes). Clearly, digital video is an important component to add to the mix in your social media strategy.

One great example that still makes me tear up is a “thank-you” campaign that TD Bank ran earlier this year. They turned ATM’s into Automated Thanking Machines to create some very special moments for customers across Canada.

According to the Blaze, the video has undoubtedly gone mega-viral because of what happens…

3 Tips To Help Measure Social Media ROI For Your Business

It’s no surprise that nearly every company utilizes social media marketing in their overall strategy. And “87% of marketers want to know how to measure their return on investment for social media activities” (source: Social Media Examiner)

As many organizations are looking to connect the dots when it comes to measuring social media success, here are 3 tips to get you started…


Finding the X-factor

The end of summer always makes us a little nostalgic and reflective. Golden sunlight, comfy sweaters, and long waits for pumpkin-spice lattes…This year, we have quite a bit to reflect on. Our new rebrand was the result of some serious navel-gazing this summer. We felt we needed to describe ourselves differently because we had changed so much.

More than 20 years ago, CBD started as a company with a solitary graphic designer. By 2006, that had doubled, and then it doubled again, and then took off exponentially. Today we have a posse of designers, web developers, social media specialists, writers and strategists (it’s getting kind of crowded over here, in fact).