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Today’s small businesses are looking for ways to bolster their online efforts. Here are five ways to kick-start your company’s online marketing efforts:

1. Boost your brand on the right social media channels

digital marketing boost your brand on the right social media channelsIt’s easy to get lost in the mix with social media. One of the top questions that many organizations ask: What social media channels should we be using to promote our brand and engage customers? Many organizations make the mistake of being on every social platform without having a social strategy and knowing where their audience has the strongest presence.

2. Get to know your audience

social marketing get to know your audienceBy getting to know your customer’s key demographics, your company can create effective campaigns as well as target your efforts in a more effective way.

3. Track your social success

online marketing track your social successIt’s no surprise that nearly every company utilizes social media marketing in their overall strategy. In fact, “87% of marketers want to know how to measure their return on investment for social media activities” (source: Social Media Examiner). Many organizations are looking to connect the dots when it comes to measuring social media success so it’s important to know how to track and measure your ROI.

4. Create a user friendly site

digital marketing how to create user friendly siteHow a customer interfaces with your website can help your business on many levels. According to Pew, 58% of Americans have done research online about the products and services they buy. When designing user-friendly websites, there are many factors to keep in mind:

  • Make every word count
  • Ensure your website is mobile friendly
  • Optimize your site’s web performance

Need a few more tips? Check out: 3 ways to create a user-friendly site.

5. Utilize video marketing

Integration of video marketing is crucial for your business. By 2017, video will account for 69% of all consumer internet traffic and 58% of business internet traffic (source: Cisco). Video marketing allows you to engage with your customer and share customer feedback. It also provides a medium to show what sets you apart from your competitors.