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Many small businesses struggle with creating a robust Twitter profile as they have limited staff capacity and small budgets. With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, finding ways to optimize your Twitter presence can lead to future profits.

Here are three quick and free ways to optimize your Twitter profile:

1. Update your Bio

A company’s Twitter bio is often forgotten once the account is initially set up. A Twitter bio consists of 160 characters, so it’s important to maximize this space by highlighting what your business does and how it can help.

Avoid using company jargon and remember that Twitter is a search tool, so utilize keywords. If you are looking for some more Twitter bio ideas, check out this article from Mashable.

2. Create Lists

Utilizing Twitter lists will keep your business organized and save time in the long run. Lists can be used to follow target companies or potential clients. They can also be helpful when covering live events so you can find and follow Twitter handles for the event speakers and sponsors. Not sure how to create a Twitter list?

Creating a Twitter list is easy:

-Go to your profile page and select “Lists”

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-Select “Create list”

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The box above will appear and you will enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).

-Click “Save list”

3. Use Hashtags

Tweets that utilize hashtags receive twice the engagement. When incorporating hashtags into your Twitter copy, a good rule of thumb is to use no more than two hashtags per tweet. Hashtags can also be used to search for influencers and find specific content.

For example, let’s say your business is looking for the latest research or content on social media. You would enter #socialmedia in the Twitter search bar.

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What other Twitter tips has your small business found to be helpful? Share them with us in the comments.